GROWL

The Growl team has been hard at work preparing for the launch of their groundbreaking product, Growl—a revolutionary reinvention of the traditional boxing bag. Designed to transform your workouts, it combines the functionality of a personal boxing bag with the innovation of a fitness coach. To introduce this game-changing product, they required dynamic visuals that highlight its unique features and sleek design.

Defining Product Renders

Together, we collaborated to refine the visual style and highlight the most impactful features in the product shots and animations. The interactive LEDs, sleek curved profile, and advanced array of cameras, lasers, and sensors were identified as key elements to showcase. These features are central to the user experience, working seamlessly with the hardware to analyze movements and provide unparalleled feedback.